Tag Archives: Marketing
Grassroots Marketing 101: 4 Steps To Working With The Media
When it comes to an interview with the media, always P.L.A.N. Step 1: Preparation – Know the interviewer and the context or subject of the interview – Know your audience (i.e. business readers vs. soccer moms) – Research the journalist … Continue reading
Posted in Marketing 101
Tagged Grassroots, Interviews, Journalist, Marketing, Media, Reporter
Leave a comment
Grassroots Marketing 101: Write Your Own Biography
News articles, feature stories and interviews with local reporters allow you to provide information regarding your business while simultaneously building your credibility as a reliable news source. Once you have established relationships with journalists the possibility of getting additional stories … Continue reading