‘Marketing’ Archive
How to Manage Your Company’s Wikipedia Entry
You’ve seen it, you’ve read from its pages, and you’ve probably quoted from it in a presentation, but if you’re like me, you wish it didn’t exist. And you cringed when you heard these dreaded words from a client or senior management; * “Wikipedia needs to be fixed, get on it!” * “Why is our » Continue…
Grassroots Marketing: Write Your Own Biography
News articles, feature stories and interviews with local reporters allow you to provide information regarding your business while simultaneously building your credibility as a reliable news source. Once you have established relationships with journalists the possibility of getting additional stories published greatly increases. Your biography will help promote your image to customers and the community. » Continue…
