Author Archive: Shane Martindale
4 Steps To Working With The Media
When it comes to an interview with the media, always P.L.A.N. Step 1: Preparation – Know the interviewer and the context or subject of the interview – Know your audience (i.e. business readers vs. soccer moms) – Research the journalist and the publication (listen to the radio show or read previous articles). – Consider and » Continue…
Putting Together A Business Plan That Really Works
When you get a business going it is generally something that you have been thinking about for some time. A lot of the time this idea is something that hasn’t been done yet. You might have to figure out new ideas the whole way to getting set up. You have to have some kind of » Continue…
How to Manage Your Company’s Wikipedia Entry
You’ve seen it, you’ve read from its pages, and you’ve probably quoted from it in a presentation, but if you’re like me, you wish it didn’t exist. And you cringed when you heard these dreaded words from a client or senior management; * “Wikipedia needs to be fixed, get on it!” * “Why is our » Continue…
Grassroots Marketing: Write Your Own Biography
News articles, feature stories and interviews with local reporters allow you to provide information regarding your business while simultaneously building your credibility as a reliable news source. Once you have established relationships with journalists the possibility of getting additional stories published greatly increases. Your biography will help promote your image to customers and the community. » Continue…
