Author Archives: Shane
Putting Together A Business Plan That Really Works
When you get a business going it is generally something that you have been thinking about for some time. A lot of the time this idea is something that hasn’t been done yet. You might have to figure out new … Continue reading
What type of person starts a business from home anyway?
Well primarily, ambitious ones. People who don’t want to settle for average mostly. Now before we jump into into this post, let’s talk about some fundamentals here. I’ve worked with Physicians, Students, College Faculty, Baseball Coaches, Sales Representatives, Engineers, Mental … Continue reading
Grassroots Marketing 101: 4 Steps To Working With The Media
When it comes to an interview with the media, always P.L.A.N. Step 1: Preparation – Know the interviewer and the context or subject of the interview – Know your audience (i.e. business readers vs. soccer moms) – Research the journalist … Continue reading
Posted in Marketing 101
Tagged Grassroots, Interviews, Journalist, Marketing, Media, Reporter
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Five essential documents needed to organize a corporation.
The essential documents required to fully organize a small corporation include the following: Articles of Incorporation. This document, which is also sometimes referred to as the Corporate Charter or Certificate of Incorporation, is the official document filed with the Corporate … Continue reading
Posted in Formalities, Stock, Useful Forms
Tagged Corporate Organization, Essential Documents
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Grassroots Marketing 101: Write Your Own Biography
News articles, feature stories and interviews with local reporters allow you to provide information regarding your business while simultaneously building your credibility as a reliable news source. Once you have established relationships with journalists the possibility of getting additional stories … Continue reading